Hello
I'm Loh Yong Jian
An experienced Growth Marketer with a heart for helping you achieve the brand impact you need to grow your business
How I empower brands to grow
Although there're many popular ways - such as Meta ads and Google ads - to promote and sell your products or services, my favourite is a combination of learning how your brand connects with your audiences' lives and delighting them with thoughtful content and meaningful stories. This holistic approach allows me to deliver sustainable, mid- to long-term brand growth that enables you to outpace and outlive your competitors.
Suppose you're brand ABC
Product or service #1
Product or service #2
Target audience #1
Target audience #3
Connect with your audiences
It all starts with discovering how each of your products or services fits into the lives of your audiences. By segmenting them, I'm able to help build a deep yet precise understanding of each audience's needs and wants.
Audience segment #1
Google search behaviours
Kano model
Audience insights generation
Feedback loop learning
Perfect your message for each audience
Your product or service is awesome, but rarely in the same way to each audience segment. Through cross-sampling data from your product teams, your customers and your audiences' search behaviours, I'll help pinpoint which features or attributes of your product or service matters the most to each audience segment and craft a message that centers on those features or attributes. In short, let's tell your audiences what they want to hear.
Capture attention
Tell the whole world about your brand!
Of course, before we're able to get the different messages to your audiences, they need to be aware of your brand - whether that's through your website, your social media, your storefront or even a celebrity endorsement. At this stage, I'll help amplify what's special about your brand.
Build interest
Foster your audiences' trust in your brand
Remember the message that we've developed for each audience? It's time to give your audiences that message. But you don't want to force it on them. Instead, I recommend breaking it down to bite-size information that's relevant to your audiences. This helps your brand to build an invaluable relationship with your audiences and impart a much-needed credibility to your brand. Here, I love leveraging communication channels such as blog posts (hit with a dose of SEO for added discoverability online), videos and newsletters.
Create desire
Turn your brand into your audiences' top pick
I call this step the 'one final push' to convert your audiences into customers. Exclusive discounts, promos codes and coupons are easy ways to achieve that, but if you've been following all my previous steps to get here, chances are you'll just need powerful stories (about your brand, products or services) - or customers' reviews. Yes, those work incredibly well too!
And action!
Create your decisive touchpoint
What do you hope to achieve with your growth marketing efforts? Is it to get your audiences to purchase your product? Or sign up for your service? Whichever it is, we need to discover how your audiences prefer to interact with your brand and ensure the gateway to being your customer is as frictionless as possible.
Continue delivering value to your customers
Maximise your customer's lifetime value
Since your customers already know your brand, it stands to reason that you'd need to spend less effort on convincing them to make another purchase than you'd on encouraging potential customers to choose your products or services. Through marketing automation, I'll be able to help you easily re-engage your customers and upsell or cross-sell relevant products or services.
My key skills
Strategy
Data-backed problem solving & decision making / Audience research & segmentation / Customer journey planning / Content marketing
Creative
Copywriting / Storytelling / Basic graphic design / UI & UX design / Social media
Technical
SEO / PPC execution & management / Marketing automation
My preferred tools
CRM
SEO
Website development
Graphic design
Video editing
I've helped grow businesses in both B2B & B2C industries
Meetings, Incentives, Conferences & Exhibitions (MICE) / Audio Visual (AV) / Feng Shui / Wedding / Home Furnishing & Decor / FMCG
🔥Burning questions you may have about me - or what I do
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What does a growth marketer like me do?
In a few words, I focus on driving growth for your brand and by extension, your business. I achieve this through multiple steps, from designing effective touchpoints that capture the attention of your audiences to crafting helpful information that builds their trust in your brand to acquiring customers and maximising your revenue. I also help to re-engage your customers post-purchase and nurture them to become fans of your brand.
Along the way, I work with your product and sales teams to ensure that your brand evolves in lockstep with your customers' needs and wants and that you're always empathetic towards them.
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What's the difference between a growth marketer and a performance marketer?
A performance marketer leans heavily into a short-term strategy of generating leads and converting them into customers at speed, usually through a huge advertising budget that's spent on platforms such as Google, Facebook, Instagram, YouTube and TikTok. While this can provide an addictive boost to your revenue, your audiences may eventually become fatigued by your ads, hence reducing the effectiveness of your ad campaigns.
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On the other hand, a growth marketer is more keen in fostering an organic relationship with your audiences, leading to their longer-term buy-in and sustainable brand growth. A growth marketer may also employ performance marketing tactics, but not exclusively. Instead, a growth marketer works across diverse touchpoints, including websites, blog posts, lead magnets, newsletters, videos and customer reviews or testimonials.
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What is the difference between a growth marketer and a marketing manager?
There's no difference; a growth marketer is a marketing manager. In fact, when hiring a growth marketer like me, you must have the objective to grow the marketing team, either today or in the near future. To really move the needle, you need to have marketers with different specialisations working in tandem.
An experienced growth marketer, while capable enough to execute the majority of the Growth Marketing Model by himself or herself, is more invaluable when he or she is focused on mentoring and guiding each specialised marketer as part of larger commitment to make sure every nook of the Growth Marketing Model 'clicks'.
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Why should you hire a growth marketer like me?
You should hire a growth marketer like me to unlock hidden revenue opportunities, scale your business and boost your bottom line.
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If you already have a few (or multiple) marketing activities in place but are still fighting fires, I'll help you connect the dots and optimise your initiatives. Or if you think you've already plateaued, I'll be probably be the answer to your conundrum.
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When should you hire a growth marketer like me?
You should hire a growth marketer like me when you already have a robust product-market fit. This means you already have a product or service that answers a demand or interest for it.